May 15, 2018 / thoughts
Video: Buchan. Design. Realised.
Created by Buchan’s brand experience team, our new brand identity coheres around a concept of balance.
A balance between past and future, vision and outcome, design and delivery all reflected in the symmetry and typography of BUCHAN.
The white colour palette represents a coming together of our people and studios into one strong and unified company — a spectrum of colour passing through a prism.
The patterns and textures evoke the balance of services we offer and the scales in which we design.