Bold Brand Expression

Ballantynes Christchurch, New Zealand

Ballantynes

Christchurch, New Zealand

Overview

The revamp of the Ballantynes new store focuses on the internal spaces to reflect the high level of quality and overall essence of the brand.

Buchan created the interior design for the fashion atrium, a fashion collective, featuring local and international labels. The design required a cohesive collective space. There is an emphasis on brand individuality within the store including the displays and unique ‘fashion runway’ flooring concept. We defined and allocated spaces within the atrium. We also held creative control over individual tenant fit-outs and assisted with the design of several key displays.

Ballantynes’ fashion forward subsidiary, Contemporary Lounge is a simple yet considered layout arrangement of retailers. We created areas for individual concept stores, as well as international brands. The existing cafe and eatery within the space are also strengthened by refurbishment and rebranding.

The use of porcelain tile, marble, and fine gold detailing in the accessories section further achieves a sophisticated atmosphere. A lounge-style area creates a centre point. It is a place of many uses – displaying selected seasonal products as well as providing an area for gathering and trying on merchandise. Diamante feature pendant lights work to illuminate the main jewellery displays.

Overview