Eye-catching

Entertainment Quarter Sydney, Australia

Entertainment Quarter

Sydney, Australia

Overview

Ushering in a new era for this vibrant entertainment destination in Sydney’s east, a large-scale façade graphics rebrand has transformed Entertainment Quarter, the former home of Fox Studios.

The existing legacy graphics were in poor condition and did not reflect the site, which had evolved into a food and entertainment precinct which includes fresh food markets, cinemas, and well-known bar and restaurant staples.

The rebrand concept revolved around the narrative ‘Entertain Me’ with a series of typographic plays with matching imagery treated with halftone screen effects. 500m² of facade panels were applied across the site, while new supergraphics captured the energy and vitality of the new precinct.

Overview