The design brief focused on attracting the local office and residential communities, particularly Gen Y and young families. We provided an elegant and efficient mall design that could also function as ‘a place to celebrate.’ We employed a playful approach to the design of built forms and lighting throughout the interiors. The integration of strong ceiling, lighting and floor patterning also provides precinct differentiation, as well as creating a bold, unified design intent that ties the elongated centre together.
Texture, colour, and unique materiality combine to make luxury brands like Louis Vuitton, Prada, Hermes, and Dolce and Gabbana harmonious with the overall design aesthetic, and with each other. The simple, sophisticated massing and glazing techniques give prominence to these high-profile brands.
A major entertainment and food precinct anchors the mall at the uppermost level, and extends two levels below ground to a fast fashion precinct connected to car parking and MRT hub. This makes the mall the major component in one of the largest mixed-use projects in the city.