Competition: A Hotel Brand Reimagined

Impactful presentation, immediate recognition and orientation


A new story of contrasts, diversity, inclusion and celebration.

Our design response to the competition brief revolves primarily around brand realignment.

With retail, hotel and commercial offerings all occupying the same building, our vision presents separate destinations for each market segment.

By developing new interiors, physical access and street and internal connections we were able to design a sense of uniqueness and independence for each of the offerings.

This creates one holistic destination that can captivate and capture a broad market.